ONE CLICK LAUNCH
Overview
Intellemo offers a digital marketing platform with ready-made templates and AI-driven tools to make digital marketing accessible and easy to customize for everyone.
Role
User Experience Designer
Time
2-3 months
Team
Engineers, Product Manager
Opportunity to improve the user experience
Digital marketers were spending countless hours managing ad campaigns across various social media platforms, juggling the demands of each one. It became clear that this process was not only time-consuming but also inefficient.
Average time required to launch one campaign
23
mins
Average number of clicks required
20
clicks
To address this, we focused on reducing the time required to run ad campaigns across various platforms and providing user control over the process through “One Click Launch”.
Impact
Although I wasn’t there to see all the results (as I had left the company), I was still able to observe some benefits:
1) The time required to launch one campaign was reduced by 20%.
2) Clients have complete control and can launch ad campaigns themselves using the platform, which now offers a do-it-yourself option.
Research
To better understand the problem, we decided to talk to our clients and conduct research. We held meetings to get their feedback on our idea and gathered qualitative data about their challenges.
Insights
1) Time Consumption
Clients shared that they experienced frustration and irritation due to the large amount of time required to launch a single ad campaign on multiple platforms. It also sometimes resulted in delays in launching the ad campaigns.
2) Limited Control
Our clients had absolutely zero to no control over the launching of campaigns except the design decisions of campaigns.
3) High Dependency
Clients felt a sense of dependency on the marketers even for a single little edit they wanted to do. For every edit or update that was needed a call used to be setup.
Market Research
As a designer, I decided to take a quick look at the current scenario for ad managers. I planned to kick off this with a few questions in my mind:
1) What do the ad managers do differently?
2) Where do they consume the maximum of their time?
3) What do the steps in each one look like?
Ideation
To brainstorm solutions for the problem, I employed the "Crazy Eight" ideation technique. In just eight minutes, I sketched out eight distinct design ideas, pushing creativity and rapid concept generation.
Why this design solution?
After multiple design reviews, our team decided to go with this particular solution because of the following reasons:
1) Easy user flow
2) Fewer number of clicks
3) Minimal user interaction
4) DIY Platform (Do It Yourself)
Low fidelity designs
Future work and Takeaways
For future work, I plan to conduct usability testing and iterate on the design, ensuring it adheres to WCAG guidelines.
A key learning from this project was that simplicity can have a significant impact—designs don't need to be complex to drive business success. Even small, straightforward features can make a big difference.
